

The project, which was pitched exclusively to Showtime, comes less than a year after Schwarzenegger reflected on his own bodybuilding past in an ESPN 30 for 30 short film titled Arnold’s Blueprint. Schwarzenegger signed on and began sharing stories of his past. “We loved it, but I said the only way you can really tell this story is if we can get Arnold involved,” recalls Eric Tannenbaum, adding: “The birth of the fitness/bodybuilding revolution can literally be traced back to the days when Arnold arrived in the U.S.” Tannenbaum reached out to CAA, which reps him as well as the former governor, and set up a meeting. Konyves, who had a deal at the CBS TV Studios-based Tannenbaum Co., initially brought the idea to the Tannenbaums.
